Judging which brands to trust, and which product to buy, can be challenging in a marketplace where the biggest voices, with the largest budgets, get premium shelf space. Such brands are often motivated by money rather than service, by profit rather than care for the planet or their customers.
The good news is that there is a growing number of ethical ‘Spirited Businesses’ shining through the cracks created by those global corporations. United by a collective vision of helping informed consumers identify truly sustainable and ethical products, like-minded brands can stimulate a mass change that benefits societies, nature, the environment and future generations.